A lot of business owners ask, “How do I know if it’s a good time to spend money on advertising for my business?” The answer can be complicated, but my rule of thumb is simple: it’s time to invest when your funnel is solid. What does it mean to have a “solid funnel”? First, let’s break it down. A marketing …

I have been following the explosion of conversations lately on whether AI will replace marketers. As marketers, we’re no strangers to change, but the impact of AI on our field is nothing short of revolutionary. Whether you’re in healthcare, legal, cannabis, or the wine and spirits industry, AI is reshaping how we connect with audiences, create content, and measure success. …

If you have played around with GPT-4 for your marketing, you’re likely pretty excited about its capabilities. This advanced language model promises to revolutionize how we create content, engage with clients, and streamline our marketing efforts. The GPT-4 revolution is poised to transform the industry, but as with any groundbreaking technology, there’s a fine line between embracing innovation and losing …

Are you thinking about integrating a podcast into your business’s marketing strategy? Let me tell you, it’s a decision worth making. Over the past several years, I’ve been hosting my own podcast, “Entrepreneur with Diane Moura,” and I have seen the benefits firsthand.  Recently, my team had the pleasure of assisting one of our clients in launching their podcast, which …