I have been following the explosion of conversations lately on whether AI will replace marketers. As marketers, we’re no strangers to change, but the impact of AI on our field is nothing short of revolutionary. Whether you’re in healthcare, legal, cannabis, or the wine and spirits industry, AI is reshaping how we connect with audiences, create content, and measure success. …
The GPT-4 Revolution: Exciting News For Marketers, but with a Human Caveat
If you have played around with GPT-4 for your marketing, you’re likely pretty excited about its capabilities. This advanced language model promises to revolutionize how we create content, engage with clients, and streamline our marketing efforts. The GPT-4 revolution is poised to transform the industry, but as with any groundbreaking technology, there’s a fine line between embracing innovation and losing …
Have You Switched To ChatGPT As Your Search Engine?
In my opinion, 2024 is the year when generative AI will become embedded into most of our systems and tools. While last year, we may have all played around with ChatGPT, it was working off of old data and could not search online. With the integration of ChatGPT and Bing, that all changed. Now, as someone who has spent over …