In the world of tech, media, or marketing, you’ve probably heard about Web 3.
When sorting through all the hype about future versions of the internet, it can be difficult to distinguish between myths and reality. More importantly, you may be wondering, “How could Web 3 impact my business?”
This post will look at the questions companies are starting to ask about Web 3 and how it might affect the changing landscape.
Web 3 Concepts and Audience Shifts You Might Notice Soon
Entire Web 3 implementation is still a long way off, and we know that many SMB marketers lack the interest, technical bandwidth, or budget to delve into Web 3 complexities. And that’s fine.
Here are some business shifts we’ll see soon.
- Consumers will demand greater control over the platforms they use.
We use platforms every day, such as Google and Facebook, which are currently centralized. When you use a platform like Facebook, you exchange web data with its Meta servers.
As a result, only a few key tech companies and well-known investment firms have a firm grip on many things we do and see online. Users wish they had more say in some cases, such as data usage, social media feeds, search engines, or web experience.
Giving users the ability to influence the evolution of platforms they use makes them feel connected to a brand through ownership and trust. It enables you as a business owner to profit from the ROI of user experience improvements made by users themselves.
- Crypto, NFT, and Blockchain Technology Will Gain Popularity
While you should not change your entire business model or payment features to adopt crypto, the surge of interest in this currency is worth considering if your business caters to audiences who have invested in digital coinage.
As interest in cryptocurrency and blockchain-based transactions expands, many brands, including B2B firms, are embracing crypto-based payment features on their platforms, not just for NFT purchases.
Suppose you believe it makes sense for your company to begin accepting cryptocurrency payments. In that case, it won’t hurt to look into credible companies that provide website plugins for this and platforms that can help you navigate your company’s cryptocurrency.
Creating Communities (Even in Web 2)
While you don’t have to be a Web 3 expert, coder, or developer to win over audiences in the new world, establishing an active and effective web community may be a top priority for your brand in the years ahead.
If you already have a base following and a few channels, you can start using tactics like these to establish an engaged online community and network that you can carry into the Web 3 era.
Final Thoughts
Many tech enthusiasts will tell you that “the Web 3 era is coming, whether we’re ready or not.” While a new version of the internet is on the way, evolutions can take years or even decades before a new era emerges.
Like any new technology, this rollout will be quick for businesses that love to embrace the latest trends but take longer for others. In any era, the best thing you can do is consider your customer or target buyer’s experience and determine what you need to do to meet them where they are.
Finally, when you respond to your customers and create experiences for them that competitors cannot, you will remain ahead of the curve.