Below you'll find a list of all posts that have been categorized as “Blog”
In today’s rapidly evolving business landscape, entrepreneurs and professionals are constantly seeking innovative ways to streamline operations, reduce overhead costs, and gain a competitive edge. One powerful solution that has gained traction in recent years is the use of Virtual Assistants (VAs). These remote professionals can handle a wide range of tasks, enabling business owners to focus on strategic growth …
Have you heard of a business running on an Entrepreneurial Operating System, or “EOS”? Discovering the right framework to drive business growth is a journey every entrepreneur embarks on. There are many operating systems used by successful businesses, but the one I use for my companies and for my clients is : the Entrepreneurial Operating System®, or EOS. This comprehensive …
As a business owner, you may have heard the term SEO, or Search Engine Optimization, and wondered, “What the heck is SEO?” In this blog post, we will demystify SEO and break it down into simple, actionable steps. By the end, you’ll have a clear understanding of what SEO is, why it matters, and how you can leverage it to …
As a business owner, it’s likely you’re thinking about preparing your business for Web3. The evolution of the internet has reached an exciting phase. As a business owner, it’s crucial to understand and adapt to this new paradigm. Web3 represents the next iteration of the internet, moving beyond the centralized control of Web2 and offering decentralized ownership, blockchain technology, cryptocurrencies, …
In today’s fast-paced business world, companies face numerous challenges when it comes to marketing their products or services effectively. The need for expert guidance and strategic direction is crucial to achieve growth and success. However, not every company has the resources or the requirement to hire a full-time chief marketing officer (CMO). That’s where the concept of a fractional CMO …
As a CEO, you’re typically expected to be the face of your company, setting it’s strategic direction together with your leadership team. You need to be on top of the changes in and threats to your industry, and optimally a little ahead of the curve. You’re ideally positioning yourself as a thought leader, and you’re putting out content, knowing that …
Over the past couple of days, I attended the eMerge Americas 2023 conference in Miami. Having spent most of my past corporate career working on the marketing and business side of tech, I always love to nerd out on tech innovation, so this was definitely the place to be. Aside from the keynotes, the participation from every tech college and …
Web3 marketing has become increasingly popular in the past couple of years as companies from all industries have begun exploring ways of doing business in this next generation of the internet. It has also given rise to new types of businesses. Some companies are still figuring out how to make the most of it, while others have earned returns that …
Over the course of my 35 years as a marketing and leadership consultant, I have witnessed the transformative effects of empathy firsthand. In recent years, business leaders have turned their attention to Emotional Intelligence, or EQ, often as it relates to managing a team. But it is an equally important trait when working with clients, and I have several thoughts …
Diversity is not just a buzzword or a box to check; it is a crucial ingredient for innovation and success in today’s complex and rapidly changing business environment. I have seen firsthand the benefits of diverse perspectives in the workplace over the years, in Fortune 500 companies, startups and small businesses. I have made it my mission to create a …
