Why I’m bullish on marketing in the metaverse?

Diane MouraBlog

Technology is rapidly evolving and changing. We are witnessing previously unimaginable innovations. Metaverses impact the internet as virtual reality (VR) and augmented reality (AR) become more popular. In 2021, it was expected that approximately 85 million users would engage in at least one AR or VR experience per month. What are its implications for social media, PR, and digital marketing? …

Authenticity: The Secret Sauce To Business Growth

dianeliseBlog

Miriam-Webster defines authentic as “true to character, real and worthy of belief”.  The urban dictionary, which my teenage daughter tells me she would prefer I keep away from, defines authentic as “being true to your own nature in the face of pressures to conform to local norms”, or “being all real and not about the fake stuff”. You probably feel …

Time Saving Tips For Entrepreneurs

dianeliseBlog

Back in 1989, Steven Covey published the seminal work, “The Seven Habits Of Highly Effective People”. Working in corporate America at the time, we were all sent to Covey training in order to embrace the 7 habits. Having suffered from being a workaholic my entire career, to be honest, the only thing I remember from that class was the quote, …

What Does Freedom Mean For An Entrepreneur?

dianeliseBlog

We just celebrated the 4th of July which is about our country’s independence and freedom.  As entrepreneurs, we celebrate freedom every day.  I know we tend to feel stressed and overworked a lot so it’s important to remember and appreciate why we chose this path.  Today I’d like to reflect on the many freedoms of an entrepreneur.   Freedom to …

Growing Your Business By Simplifying Your Processes

dianeliseBlog

If you’re like most small business owners, your typical day is spent delivering the services that make money for your company, fighting fires, answering emails, trying to make it through your “to do” list, and then mindlessly scrolling through social media reading updates when your tired mind turns to mush at the end of the day. You know you should …

business efficiency tips

Efficiency Tips For Entrepreneurs

dianeliseBlog

Back in 1989, Steven Covey published the seminal work, “The Seven Habits Of Highly Effective People”. Working in corporate America at the time, we were all sent to Covey training in order to embrace the 7 habits. Having suffered from being a workaholic my entire career, to be honest, the only thing I remember from that class was the quote, …

Are You Drowning In Busy?

dianeliseBlog

I have a simple reflection for you today.  Are you drowning in busy?  Here are three questions to ask yourself in case you’re not sure: When do you cross a task off of your list? When it’s done? When do you feel satisfied with the work you’ve done? How do you feel about multitasking? Multitasking is your best friend You focus …

The Worst Networking 1-1s

dianeliseBlog

With the increasing availability of vaccines, I think we’re all starting to see a glimmer of hope that maybe, just maybe, it will soon be possible to once again connect with people in person. Hopefully, that will mean a return to more social happy hours with colleagues. But after working virtually for all this time, we’ll likely end up with …

Is It Possible To Clone An Entrepreneur?

dianeliseBlog

If you’re like most entrepreneurs I know, you’d like to be more efficient.  You know that if you’re able to free up more of your time you’ll be able to grow your business, find ways to reduce cost, and increase your sales.  Heck, you might even get to see your family now and again! Today I’d like to talk to …

A New Look At Vision For Growth

dianeliseBlog

The Oxford dictionary defines vision as “the ability to think about or plan the future with great imagination and intelligence”.  In business, we often talk about vision as the north star, or direction we want to head.  At some point in our launch journey, we likely wrote a vision statement as we thought about the future of our then tiny …