Three years ago, Tom Goodwin wrote an interesting book titled, “Digital Darwinism: Survival of the Fittest in the Age of Business Disruption”. A student of the digital impact across industries, Tom coined the now famous quote, “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, …
How Will You #ChooseToChallenge?
My grandmother and an aunt I was quite close to were born in the early 1900s. When they were growing up, it was only ok for women to work until they got married, after which time they quit to take care of their husbands and ultimately raise a family. I remember my aunt telling me that a working woman back …
Building Business Endurance
There are a lot of lakes around where I grew up in Ontario. I had friends with family cottages on lakes, and one summer I worked as a camp counselor on a lake. One thing I loved to do back in those days was swim the length of the lake. Depending on the size, sometimes I would go it alone …
Marketing Nerds Watch The Superbowl For The Ads
Last year’s Superbowl was an inspiring, come-from-behind story of a team who had not won the championship in 50 years. I remember featuring on my podcast the leadership of coach Andy Reid and his message to keep believing in yourself, even when you’re down. This year, although it was impressive that the Chiefs once again made it to the Superbowl, …
How To Deliver A Killer Presentation
At some point when selling your services, you will likely be asked to deliver a formal or informal presentation, whether in person or on Zoom. Perhaps you will be invited to speak at a conference as an expert, or more informally at your local networking group as an introduction. This naturally raises the question, “should I use visual aids?”. To …
The Science Of Tilting Purchase Decisions In Your Favor
I was scrolling through some TED talks the other day and came across a few interesting videos that covered various aspects of the science behind how we make decisions. Since we all rely upon prospects making decisions to select our business over their other choices, I thought you might find this interesting. The first talk was an old one by …
How On Earth Are We Supposed To Make New Year’s Resolutions?
Just for fun, or perhaps to torture myself with the freedom of our past, I decided to listen to my old podcast episode from the first week of January 2020. In retrospect, it felt like the age of innocence, before all Hell broke loose. I remember the excitement of a new decade, and how cool it felt to write the …
Magical Lessons To Grow Your Business From Harry Potter
OK, I’ll admit it. I took the online test, and I’m a Gryffindor. At Hogwarts, Gryffindors value courage, bravery, competitiveness, and nerve, which, when you think about it, are pretty much what it takes to be an entrepreneur these days. And since Halloween just passed, it seems like the right time of year to reflect on the magic it takes …
What Your Dog Can Teach You About Entrepreneurship
Last March, we lost Casper, our little 14-year-old Maltese. As anyone who has had to make the most difficult decision possible about their 4-legged friend knows, it was rough. After a couple of months, my family and I decided to open our hearts to a dog once again. A few days ago, after months of waiting, we received the exciting …
Media Training Class Lessons Applied To Zoom
I was cleaning out some old files over the weekend and came across a spiral-bound notebook that triggered a bit of PTSD. It’s dated February 24, 1998, from Ketchum Public Relations. That was the day a friend and I from a consulting firm we worked for flew up to New York City for a day of media training. After spending …