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Running a business is no easy feat. It takes a level of dedication, hard work, and patience that most aren’t ready for. Managing your business comes with many challenges, including one of the most critical factors that will help your business grow and flourish, marketing. Often we’d like to take the reigns in all areas of our business, but in …
Are you neglecting the middle of your sales funnel? Many people neglect this area because they feel they have already laid down a good enough foundation by getting prospects to inquire or buy something on the front end. But what if I told you the middle of your sales funnel is not only important, it’s the most critical stage of …
Curious about which small business trend predictions are turning out to be true in 2022? Read on! Although the greater societal challenges such as supply chain issues and The Great Resignation had a significant impact on the entire business environment, there are other predictions that we are seeing prove true for small businesses this year: Rise of data …
There are thousands of small, diverse businesses that people run from all walks of life, including Black-owned businesses. We honor these businesses across the nation, not only during Black Business Month but throughout the year. Around 10% of enterprises in the United States and 30% of all minority-owned firms are owned by people who identify as black. The U.S. …
What is blockchain? Blockchain technology is a digital ledger that stores data in an encrypted, decentralized network. It’s used to record transactions between two parties without the need for a third-party intermediary. It’s most commonly associated with cryptocurrencies like Bitcoin, but it has uses across many industries. Blockchain is essentially a decentralized database that allows users to store information without …
Cryptocurrency, or “crypto” for short, is a digital currency that operates on a decentralized network. It’s created by a series of computers solving complex math problems in order to create new coins and verify transactions. Crypto is a digital asset, or a form of money that exists only online. Meaning, it’s not physically tangible, like most traditional currencies, but it …
A Decentralized Autonomous Organization (DAO) is an organization without a central leader. It is a self-organizing entity with no top-down control. This means that it’s governed by a group of people, working together to make decisions that are made by the community. Decisions are made from the bottom-up and run on a blockchain, which stores information that is tamper-proof and …
Decentralized finance (DeFi) is a decentralized version of traditional finance. It allows users to borrow and lend money without relying on third parties. By eliminating the need for a central bank and clearinghouses, DeFi uses blockchain technology to enable peer-to-peer transactions. DeFi allows users to create and manage their own decentralized applications, which differ from traditional banking, where you need …
The Metaverse is a blockchain-based virtual reality platform where you can create, experience, and monetize your own unique virtual world. It allows users to create their own virtual space, called an Avatar Hub, where they can interact with other Avatars and even make money. Users can create their own avatars and decorate their hub with items they purchase from the …
NFT stands for Non-Fungible Token, which is a type of digital asset designed to ensure ownership rights and transferability of unique assets. They are also called digital collectibles. A fungible token is one in which the value of a given asset is determined by its unique identity, as opposed to a non-fungible token, in which the value is derived from …
