4 Key Business Lessons From European Entrepreneurs

Diane MouraWebinar Series

I recently returned from a family vacation in Europe and having previously lived and worked extensively there I was once again struck by the distinct cultural differences in business from which American entrepreneurs could learn a thing or two when contemplating business change. And so I present 4 key business lessons from European entrepreneurs. Lesson 1 from the Italians: Be …

Business Marketing Psychology: Is Your Message Relevant?

Diane MouraWebinar Series

In marketing, we always say that your message needs to be relevant to your intended audience. If it’s not relevant, nobody you want to sell to is even going to watch or read your advertisements, let alone buy from you. Business marketing psychology shows us why. The New Car Phenomenon Do you remember the last time you bought a new …