culture of innovation

From Bootstrapping To Fostering a Culture of Innovation With Platinum DJ & Tech CEO Peter Schroeder

dianeliseBlog

Entrepreneur Peter Schroeder is a DJ with over 20 platinum records, 40 gold records, and a triple nomination for the Danish DJ Awards.  He has played in front of audiences as large as 180,000 people.  On top of that, Peter has over 20 years of experience working in leading-edge technologies for companies like Facebook, Samsung, and Airbnb.  He is now …

business lessons

10 Business Lessons We Can Learn from NCAA Football

Diane MouraBlog

Chad Price is an entrepreneur who translated his lessons from college football into a multi-million dollar exit from a Fortune 5000 sports startup, and is now coaching other startups on the keys to overcoming life’s challenges, unlocking your full potential, and building a successful business brand.  In this blog, we dive into inspiration from the locker room, kettlebells, and building …

what is a fractional cmo

What is a Fractional CMO?

Diane MouraBlog

In today’s fast-paced business world, companies face numerous challenges when it comes to marketing their products or services effectively. The need for expert guidance and strategic direction is crucial to achieve growth and success. However, not every company has the resources or the requirement to hire a full-time chief marketing officer (CMO). That’s where the concept of a fractional CMO …

empathy in customer service

The Role of Empathy in Client Service and Customer Satisfaction

Diane MouraBlog

Over the course of my 35 years as a marketing and leadership consultant, I have witnessed the transformative effects of empathy firsthand. In recent years, business leaders have turned their attention to Emotional Intelligence, or EQ, often as it relates to managing a team.  But it is an equally important trait when working with clients, and I have several thoughts …

black owned businesses

Supporting Black-Owned Businesses

Diane MouraUncategorized

There are thousands of small, diverse businesses that people run from all walks of life, including Black-owned businesses. We honor these businesses across the nation, not only during Black Business Month but throughout the year.   Around 10% of enterprises in the United States and 30% of all minority-owned firms are owned by people who identify as black. The U.S. …

What Your Dog Can Teach You About Entrepreneurship

dianeliseBlog

Last March, we lost Casper, our little 14-year-old Maltese. As anyone who has had to make the most difficult decision possible about their 4-legged friend knows, it was rough. After a couple of months, my family and I decided to open our hearts to a dog once again. A few days ago, after months of waiting, we received the exciting …

Entrepreneurship Lessons From Aerosmith

dianeliseBlog

Not everyone thinks of musicians as entrepreneurs, but they start their journey as small businesses just as much as the rest of us. They have a product, they have a target market, and they want to grow. Aerosmith is an excellent example of a group of entrepreneurs with the right stuff. The band formed in Boston in 1970 and became …