Below you'll find a list of all posts that have been tagged as “marketing”
A lot of business owners ask, “How do I know if it’s a good time to spend money on advertising for my business?” The answer can be complicated, but my rule of thumb is simple: it’s time to invest when your funnel is solid. What does it mean to have a “solid funnel”? First, let’s break it down. A marketing …
I am about to go down the path of buying a home and giving it a complete renovation. It’s a bit overwhelming, I must admit. But you know what’s funny? This whole process got me thinking—building a house is a lot like building a website, and I’m excited to share how these two seemingly different worlds are more alike than …
As a business owner, you may have heard the term SEO, or Search Engine Optimization, and wondered, “What the heck is SEO?” In this blog post, we will demystify SEO and break it down into simple, actionable steps. By the end, you’ll have a clear understanding of what SEO is, why it matters, and how you can leverage it to …
Running a business is no easy feat. It takes a level of dedication, hard work, and patience that most aren’t ready for. Managing your business comes with many challenges, including one of the most critical factors that will help your business grow and flourish, marketing. Often we’d like to take the reigns in all areas of our business, but in …
Are you neglecting the middle of your sales funnel? Many people neglect this area because they feel they have already laid down a good enough foundation by getting prospects to inquire or buy something on the front end. But what if I told you the middle of your sales funnel is not only important, it’s the most critical stage of …
Curious about which small business trend predictions are turning out to be true in 2022? Read on! Although the greater societal challenges such as supply chain issues and The Great Resignation had a significant impact on the entire business environment, there are other predictions that we are seeing prove true for small businesses this year: Rise of data …
Last year’s Superbowl was an inspiring, come-from-behind story of a team who had not won the championship in 50 years. I remember featuring on my podcast the leadership of coach Andy Reid and his message to keep believing in yourself, even when you’re down. This year, although it was impressive that the Chiefs once again made it to the Superbowl, …
Over the past few weeks of COVID-19 I have talked about how to pivot your business, how to pivot your message, leading through crisis, and even how to add a little humor to your workplace. Today I’d like to get very real and share some insights on what the data is telling us about what is working to at least …
Last week I talked about how we need to be prepared for our businesses to change over the next decade when Gen Z, now high school and college students, become our clients. One of the traits of this generation is connecting with brands who tell a positive story, so today I’d like to share some tips on how to tell …
