Below you'll find a list of all posts that have been tagged as “marketing trends”
A lot of business owners ask, “How do I know if it’s a good time to spend money on advertising for my business?” The answer can be complicated, but my rule of thumb is simple: it’s time to invest when your funnel is solid. What does it mean to have a “solid funnel”? First, let’s break it down. A marketing …
I have been following the explosion of conversations lately on whether AI will replace marketers. As marketers, we’re no strangers to change, but the impact of AI on our field is nothing short of revolutionary. Whether you’re in healthcare, legal, cannabis, or the wine and spirits industry, AI is reshaping how we connect with audiences, create content, and measure success. …
If you have played around with GPT-4 for your marketing, you’re likely pretty excited about its capabilities. This advanced language model promises to revolutionize how we create content, engage with clients, and streamline our marketing efforts. The GPT-4 revolution is poised to transform the industry, but as with any groundbreaking technology, there’s a fine line between embracing innovation and losing …
Are you thinking about integrating a podcast into your business’s marketing strategy? Let me tell you, it’s a decision worth making. Over the past several years, I’ve been hosting my own podcast, “Entrepreneur with Diane Moura,” and I have seen the benefits firsthand. Recently, my team had the pleasure of assisting one of our clients in launching their podcast, which …
Curious about which small business trend predictions are turning out to be true in 2022? Read on! Although the greater societal challenges such as supply chain issues and The Great Resignation had a significant impact on the entire business environment, there are other predictions that we are seeing prove true for small businesses this year: Rise of data …
Last year’s Superbowl was an inspiring, come-from-behind story of a team who had not won the championship in 50 years. I remember featuring on my podcast the leadership of coach Andy Reid and his message to keep believing in yourself, even when you’re down. This year, although it was impressive that the Chiefs once again made it to the Superbowl, …
Google is running some heartwarming ads right now with stories of small businesses that have been saved through COVID by people like us, specifically searching online to shop locally. Each year American Express runs its Shop Small campaign and features local merchants on a map, offering rebates to members to shop from this list. Shop Local has been a trend …
A little over a month ago, I provided you with an overview of the latest marketing trends, including what people are searching for on Google. But with this crazy COVID rollercoaster ride we’re on when one week we’re getting ready to open everything up, and the next week we’re shutting down with no idea when we’ll be able to get …
