Below you'll find a list of all posts that have been categorized as “Blog”
A lot of business owners ask, “How do I know if it’s a good time to spend money on advertising for my business?” The answer can be complicated, but my rule of thumb is simple: it’s time to invest when your funnel is solid. What does it mean to have a “solid funnel”? First, let’s break it down. A marketing …
I have been following the explosion of conversations lately on whether AI will replace marketers. As marketers, we’re no strangers to change, but the impact of AI on our field is nothing short of revolutionary. Whether you’re in healthcare, legal, cannabis, or the wine and spirits industry, AI is reshaping how we connect with audiences, create content, and measure success. …
If you have played around with GPT-4 for your marketing, you’re likely pretty excited about its capabilities. This advanced language model promises to revolutionize how we create content, engage with clients, and streamline our marketing efforts. The GPT-4 revolution is poised to transform the industry, but as with any groundbreaking technology, there’s a fine line between embracing innovation and losing …
Are you thinking about integrating a podcast into your business’s marketing strategy? Let me tell you, it’s a decision worth making. Over the past several years, I’ve been hosting my own podcast, “Entrepreneur with Diane Moura,” and I have seen the benefits firsthand. Recently, my team had the pleasure of assisting one of our clients in launching their podcast, which …
After 11 years of running a virtual company with my agency, ZenChange Marketing, I’ve learned a thing or two about the benefits and challenges of having a remote team. I’ve seen how being virtual can offer flexibility, diversity, and efficiency to both our team and our clients. But I also know that being virtual doesn’t need to mean being isolated. …
I am about to go down the path of buying a home and giving it a complete renovation. It’s a bit overwhelming, I must admit. But you know what’s funny? This whole process got me thinking—building a house is a lot like building a website, and I’m excited to share how these two seemingly different worlds are more alike than …
In my opinion, 2024 is the year when generative AI will become embedded into most of our systems and tools. While last year, we may have all played around with ChatGPT, it was working off of old data and could not search online. With the integration of ChatGPT and Bing, that all changed. Now, as someone who has spent over …
Entrepreneur Peter Schroeder is a DJ with over 20 platinum records, 40 gold records, and a triple nomination for the Danish DJ Awards. He has played in front of audiences as large as 180,000 people. On top of that, Peter has over 20 years of experience working in leading-edge technologies for companies like Facebook, Samsung, and Airbnb. He is now …
In the world of improving organizational performance through leadership and development, one name that stands out is Dr. Margie Oleson. With an impressive background working with notable brands like Target, Cargill, and Lockheed Martin, Dr. Oleson has dedicated her career to designing, delivering, and facilitating learning and development programs to improve team and organizational performance. In this blog, we engage …
Chad Price is an entrepreneur who translated his lessons from college football into a multi-million dollar exit from a Fortune 5000 sports startup, and is now coaching other startups on the keys to overcoming life’s challenges, unlocking your full potential, and building a successful business brand. In this blog, we dive into inspiration from the locker room, kettlebells, and building …
